The 2014
study has 575 pages, 177 tables and figures.
The vendors in the ceramics industry have to invest in high-quality
production processes, logistics systems that guarantee fast delivery, and the
development of innovative products in order to keep market share.
Worldwide
ceramics markets are increasingly diversified, poised to represent significant
size as every segment continues to grow.
Ceramics covers a broad range of sectors within the building industry. Ceramics sub-sectors are being impacted by
the need for the availability of raw materials and the high costs of
energy. As solar energy becomes
available, competitive, and affordable by 2016, this is set to create vast
market shifts in the ceramics markets.
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The cost
structures of energy-intensive ceramics producers are impacted by increasing
fuel prices. The ceramics manufacturing
process needs efficient energy. High
energy costs for manufacturing is changing markets, hindering the
competitiveness of ceramics producers without access to cheap fuels. The price of energy has risen. Ceramics sectors substantially mirror the change
in the price of crude oil. Energy costs
account for a measurable share of operating costs.
Ceramic
segments include roof tiles, floor tiles, bricks, sanitary pottery, ceramic
insulation, glass, cement, and refactory clay bricks. There are many different types of ceramic
tiles including refractory tiles, technical tiles, ornamental tiles, roofing
tiles, and tiles made into stands.
The
ceramics sector is faced with a number of competitiveness challenges, many of
which have been fuelled by globalization.
Increased environmental regulation continues to be an issue. The increase in the number of comparative
low-cost ceramics products being imported from emerging economies is a sign
that in some sectors, particularly in the ceramic tableware sub-sector, the
local competitive advantage on the basis of cost is diminishing.
Major
global players are emerging in many ceramics subsectors, especially in wall and
floor tile manufacturing.
A key
competitiveness factor for the ceramics sector is increased environmental
regulation and control. The relatively
high energy-intensity of ceramics production, brought about by the need to heat
kilns up to 2000°C, makes the reduction of carbon dioxide emissions
challenging.
The
technologies and techniques used in ceramics production to minimize energy use
by kilns are already advanced. Major
short-term future increases in efficiency are unlikely.
According
to Susan Eustis, lead author of the WinterGreen Research team that prepared the
study, 'The effects of globalization on the ceramics industry include potential
economic benefit for market participants who are able to expand globally. Globalization of the ceramics sector has
encouraged specialization in many markets.
Within the EU, vendors have become world leaders in producing value
added ceramics products, many of which are manufactured by flexible and
innovative SMEs.
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